Other Projects
Youth Olympics 2010
Description
The official report book for the Singapore 2010 Youth Olympic Games. This book sums up the whole event from the planning stages all the way to the end of the games. The inside of the packaging is a photo of the opening ceremony, made up of thousands of photos taken during the games itself. To open the book, you need to break “The Finish Line” which symbolises the end of the race/journey.
Fields
Creative Direction, Design, Editorial Design
Date
2011
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Mexout
Mexout is a fresh-mex eatery in Singapore. We imagine Mexout to be a young eccentric Mexican food expert, or "Mex'pert" as we've coined it, who is living in his parents' basement. The shop's interior is therefore styled as such. As with most eccentric experts, he keeps a wall-of-clues with a Mexican map and pins of locations to track down the freshest ingredients and their suppliers.
Being anti-establishment, Mexout doesn't adopt the proper brand logo. Every time you see the name it appears differently. We've came up with about 20 hand-drawn logos for them to use in rotation. For the rest of their collaterals, everything is handwritten or hand-drawn. No computer was used for the creation of the graphics. 2013 Art Direction, Branding, Interior Design -
The Sicilian
The Sicilian is an old-style Italian restaurant located in New South Wales, Australia. As the brand name suggests, the design borrows heavily from the gentlemen's style of 1940's gangster films. We imagine this to be a place where mafia bosses patronise. The typography of the logo is inspired by engravings on firearms.
2013
Art Direction, Branding, Typography
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Lucha Loco
Meet Lucha Loco, Singapore's first Mexican taqueria which meets two critical needs in your life - gourmet Mexican street food and crazy Mexican wrestling. We set out to design the brand by not designing much. Our objective was to make everything look raw and natural as though the bar has existed forever. The namecards mimic vintage wrestling trading cards.
2012
Art Direction, Branding
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Balzac Brasserie
Identity design for a authentic French restaurant in Singapore. Concept of the brand is based loosely on French novelist and playwright Honoré de Balzac. A quill and inkwell make up the icon of the logo. We handpicked a few of Balzac's amusing quotes, those with references to food and beverages, and placed them around the interior of the restaurant in appropriate typographical treatment. We've also created a couple of posters inspired by Balzac's novels to play up the concept.
2012
Branding, Art Direction, Typography
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Violet Oon's Kitchen
One of Singapore's leading food gurus, Violet Oon is known as much for her cooking as for her opinions on food. She's considered a leading authority on Asian cuisine and her own speciality is the Nonya cuisine of Singapore. Her reputation as a chef and food specialist spans the international arena and she often represents Singapore as a food Ambassador abroad.
We were tasked to relaunch the Violet Oon's brand in the form of a new restaurant. We set out to create something modern and relevant for Singapore's competitive and vibrant food scene, at the same time retaining the Peranakan's classicism. 2012 Art Direction, Branding, Typography -
The Chain Reaction Project
The Chain Reaction Project (TCRP) is a non-profit organization that was born in 2009 to help change lives in some of the world’s least-developed nations. TCRP’s mission is to find a cause, and have an effect and from there, grow their initiative by inspiring others to be catalysts for change as well.
2012
Art Direction, Branding, Icon Design
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Multicourse™
Multicourse is a one-stop shop for restaurants to procure service staff who have undergone an F&B service training programme co-designed by a panel of experts from top restaurants in Singapore.
2011
Branding, Web Design, Art Direction
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Five & Dime
Branding design for a restaurant/café in Singapore. A coin is used as a visual representation of the name. Five & Dime refers to a variety store where everything is sold for 5 or 10 cents. As such, we produced a series of cheap goods to be sold in the restaurant.
2012
Branding, Art Direction
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By Invite Only
By Invite Only is a handcrafted jewellery brand with a rustic art direction. We decided to give it an old circus theme. The photo cards for the backing for the packaging. Namecard is style like carnival tickets.
2009
Art Direction, Branding
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Junpiter Futbol
Branding design for Junpiter Futbol, a football academy as well as a football event company, based in Singapore.
2011
Branding, Design
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Orita Sinclair Prospectus (Budget Version)
Budget version for the Orita Sinclair design school prospectus, printed on newsprint with black and yellow overprint. The brief to the design team was to create something that we ourselves would want to keep and collect. Illustrations are interpretations of what the copy is about.
2011
Typography, Print Design, Art Direction
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Orita Sinclair Prospectus
Prospectus for Orita Sinclair, a boutique design school in Singapore. We set out to design a really eye-catching, colourful pack that will appeal to kids fresh out of high school. The brief to the design team was to create something that we ourselves would want to keep and collect. Card illustration is an interpretation of what the flip side is about. To keep production cost low, we print 1 colour (black) on multi-coloured stocks.
2011
Graphic Design, Illustration, Typography
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Change By Design
Commissioned by The Design Society to design collaterals for a lecture by Tim Brown, CEO & President of IDEO. Lecture is about bringing about improvements through design thinking. A venn diagram is used to represent design thinking. Programme booklet for the lecture comes in the form of a notepad with blank pages for the audience to take notes.
2011
Exhibition Design, Branding, Art Direction
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SOFT!
Soft!™ sells softserve icecream. White is chosen as the base colour, which is also the colour of the vanilla ice-cream they use. A quirky tagline and colourful illustrations give the brand a fun image.
2010
Branding, Art Direction, Design